Hi Angus,
Great thread starter! Everyone has their likes and dislikes (there's probably a rude analogy there somewhere) and i'm sure fishing reports are no different.
I don't read all the reports so a great title releases the scent that makes me interested. Relevance to the fishing i do (or used to do before kids!) gets me biting, if it includes a rough location of where i fish, have fished before or want to fish in the future - especially if they include the way i like to fish and the species i target. Quality, well composed pics of photo-worthy fish sets the hook and a great story sharing the writer's experiences and genuine stoke shortens the fight and gets me close enough for a gaff shot. If the report is informative, well-written and allows me to learn something then the gaff shot hits the spot and i'm well and truly slapping around on the deck of the boat. Chuck a bit of humour in there and i'm bled and on the ice in the esky!
Some recent or more memorable reports/threads with these features that come to mind are:
drop bear's spanish mac story
any of luvit's reports but especially his Kimberley adventure
the noosa river stuff from the guys catching jacks and barras at night from a few years ago
the PNG trip reports from your AFO trips
Wayne Youngy Young's reports from here and abroad
any post by Aussie123
Things that make me want to bust you off are reports that are too long, incoherent, or clearly trying to deceive.
I'm really interested in other people's thoughts - i'm on another site but know that other media platforms (which i have logged out of) have definitely taken over in the last few years and that site in particular has really suffered. This forum seems to maintain its interest and traffic which is great to see! There is a sense of community on this site without elitism which is a credit to the people who post and the moderators no doubt.
Thanks for the opportunity to contribute! Hopefully a few more reports from me in the future.
Andrew