Greenpeace's Latest Video Effort??

[Gad]

Taken from Fishing world email newsletter

01 Nov 2012

CANNED tuna company John West has attempted to suppress damning evidence about its destructive fishing methods by removing a Greenpeace spoof video from Youtube.

In a Greenpeace media release the conservation group reports that the spoof ad, which edits raw and bloody footage of the fishing method used by John West into the latest John West television commercial, was pulled from Youtube earlier this morning after John West complained that it was a breach of copyright.

"Today's censorship proves that John West would rather cover up the fact that they needlessly kill threatened juvenile tuna, sharks, rays and even endangered sea turtles than live up to their sustainability rhetoric and update their fishing practices," said Greenpeace Ocean Campaigner Nathaniel Pelle.

The move comes just a day after Greenpeace called on John West's owner Simplot to clarify whether it had exerted pressure on a small family-owned company to pull down a Greenpeace billboard attacking John West's fishing methods. John West has also blocked anyone outside Australia and New Zealand from seeing its Facebook page following international pressure to change its fishing practices.

"Greenpeace is demanding John West commit to stop using 'fish aggregating devices' (FADs). Fishing with FADs and giant nets is indiscriminate - at least 10% of each haul is 'bycatch,' such as baby tuna, sharks and turtles. This rate is ten times higher than nets set without FADs.

"Australian brand Safcol has already switched to more sustainable fishing methods. Greenseas and Sirena have also pledged to stop using destructive FADs. The biggest brand John West, however, has refused," said Pelle.

"Even John West UK and John West Germany has listened to its consumers and committed to tuna fished responsibly. Meanwhile John West Australia is denying the gruesome reality that they needlessly kill marine life for every can they produce."

BWM Lead Creative for the John West advertising campaign, Ant Shannon, boasted that "the success of John West has been largely built on the mythology of their selection process."

"Unfortunately for them, the John West myth is busted. John West don't pick the best, they pick whatever is cheap even if it is at the cost of sharks, baby tuna and turtles," said Pelle.

This is a Greenpeace PARODY of the latest John West advertising campaign

/>https://vimeo.com/51871738

greenpeace does an insert onto a companys ad and tells us it`s ‘damning evidence’ ….

If greenpeace ever makes a spoof video of an environmentally unfriendly tampon, ad :pinch: I`m voting for civil disobedience

[ellicat]

It's not even John West on that boat, it's some sort of imposter.

I can't even believe they fish for tuna. Tuna are such a pretty fish and from all accounts too good to catch just once.

I vote to can the tuna industry :dry:

[muzz]

I'm skeptical of Greenpeace and where they get their footage from. This footage has been filmed from the vessel and I doubt that the skipper or parent company would allow this out.