Jump to content

Alvey To Keep Manufacturing Reels In Oz


Recommended Posts

Announced 1 hour ago...

Alvey Reels will continue with manufacturing based in Australia.

“It’s not just a reel, it’s an Alvey!”

For almost 100 years iconic fishing brand, Alvey Reels, have stood side by side with Aussie anglers, priding themselves on a reputation built firmly on quality, innovation and unique design. Many of their much-loved reels have earned their right as prized possessions, passionately passed from one generation of fishing fanatic to the next.

Despite its' unsurpassed status, the ever changing face of the modern retail and economic environment saw Alvey Reels face severe financial hardship. With slow sales, increased charges and rising manufacturing costs the favoured family-owned company was pushed almost to the point of bail-out in July 2017.

“A passion for quality and innovation by design”

Thankfully Alvey Reels' lines run deep into the Australian angling community and along with an unprecedented and overwhelming display of public and retail support Alvey Reels are proud to announce their commitment to once again lure and maintain a shark-size chunk of the Australian and Global fishing retail market.

Casting a watchful eye over the Alvey legacy, we welcome Con Athans who will join forces with descendants of the founding family, Bruce and Glenn Alvey, in a partnership that will drive the brand to a sustainable future.

“To deliver the Alvey experience to the marine leisure sector”

Hooked on fishing? Well so are we! Alvey are thrilled to be able to continue to delight and inspire anglers from all over the world, offering state of the art products for Surf, Estuary, Rock, and Ocean fishing. We are dedicated to delivering an exceptional experience in quality and performance by streamlining our integral manufacturing and sales support teams. We look forward to welcoming you back to the Alvey family in a partnership devoted to the sport we love to devour.

For further information please Contact Bruce Alvey. Bus Hrs 07 3271 2844

Link to comment
Share on other sites

10 hours ago, kmcrosby78 said:

That's actually not a bad idea!!!  Great news - I can stop trawling Gumtree religiously for Alvey reel bargains (actually, no I won't ....... ;)).


10 hours ago, natang said:

I’ve been doing the same.Great news though!!!


Well I hope we are the only 3 doing that... Probably are... :thumbsup:

Link to comment
Share on other sites

  • 11 months later...

I'm sure if they marketed their side cast reels (especially the deep spool A5 and C5 versions in 6" , 6.5" and 7" versions in yellow and green composits)  overseas they'd be flooded with sales orders.

My 700C5 , 651C5 s and the spare spools I have for these are going strong over 40 years since I bought them. the only parts I've had to replace are the rachet (little triangular gizmo) which eventually wore out , and the brass central bush because the cog teeth had worn out) and this is despite my reels being hammered and treated rough in LBG off the rocks.

Buying an alvey reel is a lifetime investment , in that they are likely to outlast the angler.

Link to comment
Share on other sites


This topic is now archived and is closed to further replies.

  • Create New...